This blew my mind when I first heard it. Of course! How simple! I used to watch cooking shows or read cookbooks, or even be at work in a restaurant and think that there was no way I could make something like what I was seeing. Why even try? I can't afford truffles! We can't all afford dry aged, USDA Prime steak. I know I can't. Hell, not everyone can afford steak period. Not everyone can always have locally raised organic seasonal food. It just doesn't work like that for most of us. You go to the market when you can, pick up what fits in the fridge and your budget, and do your best to eat it before it goes bad. I know how it works.
The point is to get the nicest stuff you can without killing your budget. Try and use your money on things that matter most in the recipe. Yes, it would be lovely to have fresh creamery hand churned butter to use in your brownies, but what's the main flavor in there? Wouldn't it be more useful to get the better grade of chocolate? Save the fancy butter for your shortbread. And when you go fancy, use it on the stuff that lasts. Get the nicer bottle of olive oil, get the fancy salt that you use 1 gram of. They're not going bad anytime soon, you'll be ok.
When I can, and when it's appropriate, I'm going to include substitutions, and alternatives. If something cannot be made with a sub, I'll tell you and I'll tell you why. We're not all shopping at Waitrose. (Goodness knows I'm not) But if you can afford it, go for the gold and get the good stuff.
So is Waitrose like Kings or the pricey side of Whole Foods?
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